Thursday, 9 May 2013

A Fast from Fashion

I'm bored by fashion magazines. Even at airports or train stations I have stopped engaging in my once favourite visual consumption: I feel like I've seen it all before.

Luckily ODDA Magazine is restoring some of my faith in the church of editorial creativity. It's camp, it's arty, and sometimes it misses the mark. But they're experimenting. And that totally works in this collage-happy editorial in its current fourth edition, created by artist Amadeo Orellana: simple, surprising, with a whiff of Magritte. 

Let the others follow suit. 


  1. I agree with you about fashion magazines in the recent year and their lack of effort to provoke any kind of consuming interest.

  2. thanks keem, I hear ya. nice blog by the way!